Give Coach Or Else

[video and photo courtesy of Coach]

I'm not a Coach girl, but the company's been trying awfully hard over the past several years to distance itself from its logo-emblazoned, aspirational past. First with its classic Legacy Collection and now with the structured Swagger family of bags, it's been doing a bang-up job. And the new cheeky holiday video from Coach's Creative Director Stuart Vevers is almost enough to get me past those basic bitches from my high school days carrying canvas Coach baguettes.

But seriously, isn't the Swagger a stunner? With a new frame construction and signature turnlock, the three-way adjustable bag makes a perfect holiday gift for just about anyone. Dare I say... even me?