Tuesday, February 11, 2014

National Flags of Native Foods by Whybin\TBWA

Australia (meat pie and sauce) / Brazil (banana leaf, limes, pineapple and passion fruit) /
India (curry chicken, rice, cheera thoran and papadum wafer) [via Marvelous]

Since the Sochi Winter Olympics have us all flaunting our national pride, I figured it's the perfect time to look back on this clever campaign by Australian ad agency Whybin\TBWA. As a promotion for the 2009 Sydney International Food Festival, the agency designed 18 flags made of foods native to each country.

American as apple pie? Try hot dogs. You can view Old Glory, along with the rest of the scrumptious flags, after the jump.

China (dragon fruit and star fruit)

France (blue cheese, brie and grapes)

Greece (olives and feta)

Indonesia (spicy curries and rice)

Italy (basil, pasta and tomatoes)

Japan (tuna and rice)

South Korea (kimbap and sauces)

Lebanon (lavash, fattoush salad and parsley)

Spain (chorizo and rice)

Switzerland (charcuterie and Emmental)

Thailand (sweet chilli sauce, shredded coconut and blue swimmer crab)

Turkey (Turkish delight)

United Kingdom (scones, cream and jams)

United States (hot dogs, ketchup and mustard)

Vietnam (rambutan, lychee and starfruit)

Client: Sydney International Food Festival
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty

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