Thursday, August 2, 2012

Colsubsidio Book Exchange by LOWE/SSP3


Thanks to Gloria of Little White Whale for spotting this campaign by Colombian ad agency LOWE/SSP3 for the Colsubsidio Book Exchange. To highlight the tagline - "come with a story and leave with another" - each minimalist illustration hides the shape of a second literary character within the lines of the first. Just shift your vision. Can you see them?

Answers after the jump...

Snow White/Sherlock Holmes
Harry Potter/The Trojan Horse
Little Red Riding Hood/Moby Dick

It's just like that old woman/young woman graphic, but so much more clever.

8 comments:

  1. Holy crap, that is so cool! I didn't get it until the third one. Which makes me feel kinda dumb. Guess I'll go pick up a book now.

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  2. This is really cool... I love. Things that make you look twice!

    thepunctuationmark.com

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  3. Ha - the third one was the only one I couldn't get. Guess we're a perfect team. :)

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  4. This is the cutest! I saw Harry Potter and the Trojan Horse immediately, but it took me forever to find Sherlock Holmes in Snow White.

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  5. I love this! These are very clever and gives you just enough to think about.  Enjoy your weekend.

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  6. very cool indeed! and so thinking outside the box!

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  7. woooooah. beautiful, elegant and a great cause!

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